With the RA107 sporting its black and white testing colors in preparation for a reveal of the new team livery next month, the focus was on the development of both team and car since the Honda Racing F1 Team concluded 2006 with a strong 4th place in the Constructors’ Championship.
The Honda Racing F1 Team announced a major new initiative for the 2007 Formula 1 season. To help raise awareness of the environmental issues facing the planet, the RA107 F1 car will simply feature a huge image of earth, in place of the advertising and sponsor logos which have featured and dominated all other F1 cars for decades.
The car's new look is a powerful call to action for fans, sponsors, customers and members of the public to join Honda's commitment to help address the environmental issues facing the world.
Via the website www.myearthdream.com, anyone who wishes, will have the opportunity to have their name on the car, make a pledge to make a lifestyle change to improve the environment and make a donation to an environmental charity. Under the concept of "our car is your car", each name will form a tiny individual pixel which will help build the image of planet earth on the car. Each name will be visible on the website when you make the pledge or under a microscope on the car.
The Honda Racing F1 Team will work closely with global environmental charities to develop Honda's existing environmental ethos within the world's most high profile motor-sport.